A company that deserves to be mentioned here – on The Human Marketing website – is a company that not only focuses on the bottom line, but most importantly focuses on other values and a social vision, which we believe in (see our philosophy).
For many good reasons SOLO Eyewear is the perfect subject for THM!
SOLO Eyewear was founded in 2011 by Jenny Amaraneni and Dana Holliday, while they were students at San Diego State University. Their company manufactures handcrafted sunglasses made with recycled bamboo.
Sounds like a great concept, right? But that's not all SOLO does.
In an effort to become more environmentally responsible, thousands of companies worldwide are using recycled materials to make their own products.
So what's the difference within SOLO Eyewear and the others?
SOLO exists for two reasons. When co-founder Jenny Amaraneni learned that approximately 1 billion people in the do not have access to eye care and nearly 80% of the world's blindness is preventable, she was called to action.
How it works?
Each pair of SOLO sunglasses purchased funds eye care for people in need of prescription eyeglasses or eye surgery. By working with non-profit organizations, SOLO Eyewear is able to support their efforts to provide eye care and help in the fight against preventable blindness.
The company's impact is impressive: since 2011 SOLO has restored vision to 6,500+ people across 19 Countries (see their website) and have yielded a $2.4 million economic impact in areas where individuals have had their sight restored.
SOLO Eyewear is a clear example of entrepreneurial thinking outside the box.
The concept Vision to Give captures the company's mission with their perspective of not only pursuing profits but more importantly pursuing lasting change in the world.
Still not convinced?
Ok, you can shop online SOLO Eyewear sunglasses just because they're stylish and look great!