Fairphone, the “good” smartphone

A new consciousness is arising worldwide. It reflects the consideration that sometimes we buy products that come from workers exploitation and a supply chain which funds other more or less obscure interests. Have you ever heard about "blood diamonds"? Not yet? This link to Amnesty International website may help you. In some cases profits are used not to properly pay workers. They are a source to fund civil war or … more

1% For The Planet

In 2002 Yvon Chouinard, founder of outdoor clothing brand Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, gave life to 1% For The Planet, with the aim – also explained by Give back to Blue payoff - to finance sustainability projects worldwide. The declared mission “is to build, support and activate an alliance of businesses financially committed to creating a healthy planet”. Companies that adhere to the project accept to donate at least 1% of … more

Closed on Sunday

Famila has more than 200 stores in Italy, where is present since 1984, when the mother company in Germany decided to enter this market. In many countries the distribution of food and beverages is open 7 days a week. In some of them it is open either 24/7, to satisfy consumers needs. But this year Famila in Italy has adopted a different policy: they remain closed on Sunday! What’s going on? According to … more

A “green” App by Nike

What if you were able to design products with a low impact on the environment? What if you could select the right mix of materials to obtain something (almost) fully recyclable? The Making App allows a product designer to keep an eye on the product life cycle, from manufacturing to dismissing and recycling. Where this App comes from? From Nike that released the contents of its Materials Sustainability Index, an in-house study about materials … more

How many slaves work for you?

slaveryfootprint.org is a very useful website if you’re interested to know how many slaves have worked for manufacturing items you use daily. According to stats there are 27 million slaves worldwide employed in many different industries. From clothes to sport apparels, from electronics to furniture and so on. In many cases are children and this is even more sad. By taking the survey you will be aware of how many people, that … more

Fighting against mosquitos

For many people mosquitos are just a seasonal pain. For some of them they’re also an health problem. According to a 2010 World Health Organization study, in 2010 there were 219 million malaria cases that brought 660.000 people to die, mostly in Africa. Kite Patch is a sticker that can be attached on dresses. It hides the human body to mosquitos that do not realize there is a victim very close. … more

A respectful Swedish style

There is a company in Sweden that manufactures brushes and household items in the same way since its foundation, dated to the end of 19th Century. What makes Iris Hantwerk a different and peculiar company is however that all items are hand manufactured by visually impaired people. The ability of these artisans goes together the fine design and the working techniques that didn't change all over the years. The materials used … more

Marketing ethical boundaries

  Martin Lindstrom is a Neuromarketing Expert that studies the influence of a certain type of marketing action on human being. For instance, what happens to a baby if a mother drinks carrot juice during pregnancy? What taste prefer babies eating Kopiko candies according to some research in Asia? Brand, advertising and marketing actions can really shape consumers behaviors – in the worst way – and probably companies knows that, as … more

Marketing and colors, what’s the relationship?

Is there a relationship between colors and marketing? Yes, there is. And it is a very strong one. Because colors are perceived by our brain and stimulate specific emotions and feelings. That means colors used in brands and packaging has a specific meaning for our brain and we receive these stimulations in an unconscious way. This post by FastCompany explains wider and better how marketing and colors work together.