1% For The Planet

one_percent_for_the_planet

In 2002 Yvon Chouinard, founder of outdoor clothing brand Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, gave life to 1% For The Planet, with the aim – also explained by Give back to Blue payoff - to finance sustainability projects worldwide.

The declared mission “is to build, support and activate an alliance of businesses financially committed to creating a healthy planet”. Companies that adhere … more

A “green” App by Nike

Nike Making App

What if you were able to design products with a low impact on the environment? What if you could select the right mix of materials to obtain something (almost) fully recyclable?

The Making App allows a product designer to keep an eye on the product life cycle, from manufacturing to dismissing and recycling.

Where this App comes from? From … more

How many slaves work for you?

slavery-footprint

slaveryfootprint.org is a very useful website if you’re interested to know how many slaves have worked for manufacturing items you use daily.

According to stats there are 27 million slaves worldwide employed in many different industries. From clothes to sport apparels, from electronics to furniture and so on. In many cases are children and this is even more sad.

By taking the … more

Fighting against mosquitos

Kite Patch

For many people mosquitos are just a seasonal pain. For some of them they’re also an health problem. According to a 2010 World Health Organization study, in 2010 there were 219 million malaria cases that brought 660.000 people to die, mostly in Africa.

Kite Patch is a sticker that can be attached on dresses. It hides the human body to … more

A respectful Swedish style

Iris Hantverk

There is a company in Sweden that manufactures brushes and household items in the same way since its foundation, dated to the end of 19th Century. What makes Iris Hantwerk a different and peculiar company is however that all items are hand manufactured by visually impaired people.

The ability … more

Marketing ethical boundaries

 

Martin Lindstrom is a Neuromarketing Expert that studies the influence of a certain type of marketing action on human being. For instance, what happens to a baby if a mother drinks carrot juice during pregnancy? What taste prefer babies eating Kopiko candies according to some research in Asia?

Brand, advertising and marketing actions can really shape consumers behaviors – in the worst way – and probably companies knows … more

Marketing and colors, what’s the relationship?

colors

Is there a relationship between colors and marketing? Yes, there is. And it is a very strong one. Because colors are perceived by our brain and stimulate specific emotions and feelings.

That means colors used in brands and packaging has a specific meaning for our brain and we receive these stimulations in an unconscious way.

This post by FastCompanymore