Marketing and colors, what’s the relationship?


Is there a relationship between colors and marketing? Yes, there is. And it is a very strong one. Because colors are perceived by our brain and stimulate specific emotions and feelings.

That means colors used in brands and packaging has a specific meaning for our brain and we receive these stimulations in an unconscious way.

This post by FastCompany explains wider and better how marketing and colors work together.


Written by THM

Marketing and colors, what’s the relationship?
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