Marketing ethical boundaries


Martin Lindstrom is a Neuromarketing Expert that studies the influence of a certain type of marketing action on human being. For instance, what happens to a baby if a mother drinks carrot juice during pregnancy? What taste prefer babies eating Kopiko candies according to some research in Asia?

Brand, advertising and marketing actions can really shape consumers behaviors – in the worst way – and probably companies knows that, as per Lindstrom theories.

See the full interview with subtitles at WOBI website, clicking the following link.


Written by THM

Marketing ethical boundaries
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