1% For The Planet

In 2002 Yvon Chouinard, founder of outdoor clothing brand Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, gave life to 1% For The Planet, with the aim – also explained by Give back to Blue payoff - to finance sustainability projects worldwide. The declared mission “is to build, support and activate an alliance of businesses financially committed to creating a healthy planet”. Companies that adhere to the project accept to donate at least 1% of … more